Are you stuck right now?

Struggling to get to the next milestone?

Hi, I'm Fleur Madden, your new business mentor.

An award-winning businesswoman, experienced CEO and Founder, recognised industry expert and women in business speaker with two decades of experience running my own businesses. I started my first company, a PR agency, The Red Republic at 23 and I sold it 14 years later to a multinational. In that time of owning Red, I scaled the business from just me to a team of 50 with offices in Brisbane, the Gold Coast, Sydney and Los Angeles.

Along my journey, I have built and acquired other businesses, including the online beauty e-commerce brand Lulu and Lipstick that I sold in 2016, just after landing my makeup brushes in the Oscars gift bags.  I have sat on an international board and since selling The Red Republic in 2018, I have been advising other CEOs on growth strategies. It was during this time that Freelancing Gems as a concept started to come to life.

Over the last five years, I have been coaching CEOs and founders in a 1:1 format with businesses at every stage – from start-ups to scaling, to successful exits.

I have spent my whole career leading teams of women, being passionate about the advancement of women at work and creating opportunities for women to grow and evolve.

You might have seen me pop up over the years in articles in The Collective, Marie Claire, Latte, Today Extra, Studio Ten and The Urban List. I have spoken at conferences around the world, including at home here in Australia as well as in Hong Kong, LA, NYC, Atlanta and South Africa.

I am also a mum to Josiah and Theodore and wife to Jimmy, I lived in NYC in my early 30’s, love Pina Coladas and have a Camilla fetish.

My favourite saying driving me in business is “Don’t Play Small.”

So let’s not play small, join me in this mastermind to take your business to new heights. 

Yours in freelance,

Fleur Madden

Community is the biggest business strategy you’re overlooking.

Running your own business can be liberating – you’re in charge of your day, the hours you work and the clients you work with. It’s also terribly isolating and lonely at times. In fact, 80% of us are working alone, and in almost all cases, we’re working in our homes, isolated from our business communities.

The good news is, that founders like Fleur Madden are breaking down these barriers of isolation by building collaborative, supportive business communities for women just like you.

In a recent interview, author and international speaker Simon Sinek spoke about how if we were to time travel back a few decades it used to be that we got our sense of community from our neighbours and our sense of purpose from Church – we knew our neighbours, had BBQs with them and work was just somewhere you went to make a living and pay the bills. 

Over the course of time, Church attendance is down, we don’t talk to our neighbours and we’ve become insular. 

All of this disconnection in so many areas of our lives has now placed a need on work to be the place where we can find a sense of belonging, purpose, community and friendships. 

This is why the Gem Academy Mastermind Program is delivered in small curated groups.

_{Earnings disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide, however, results may vary. Success in business requires dedication, effort, and ongoing learning. The Mastermind Program provides educational content and support but does not guarantee specific outcomes. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services.}